When brilliance speaks of value.
We create and sell jewelry with meaning, driven by the pursuit of perfection and respect for true value.
History
MI Diamonds was born from the pursuit of perfection in an art that combines precision, emotion and a deep respect for the natural beauty of gemstones.
We created a boutique brand with the ambition to offer a world-class level of quality and service – something that was missing on the Bulgarian market for a long time. Our team began its journey in the world of polished diamonds in 2010 – at a time when the supply of high-end jewelry and diamonds in Bulgaria was severely limited. Today, most of our specialists have over 12 years of experience with gemstones, and some of our jewelers and appraisers bring with them professional expertise built over 30 and even 40 years.
In recent years, we have worked mainly in the B2B (business to business) sector – supplying diamonds and gemstones to a number of Bulgarian jewelers, both established and new. We have built long-term partnerships, proven our prices and professionalism throughout the country – and even beyond. Through constant communication with jewelers from Bulgaria and the world, we continue to develop. B2B trade remains an important part of our business, but today a new era is dawning. It is time to address you – the end customer – directly and build a Bulgarian jewelry brand on a world-class level.
We created a boutique brand with the ambition to offer a world-class level of quality and service – something that was missing on the Bulgarian market for a long time. Our team began its journey in the world of polished diamonds in 2010 – at a time when the supply of high-end jewelry and diamonds in Bulgaria was severely limited. Today, most of our specialists have over 12 years of experience with gemstones, and some of our jewelers and appraisers bring with them professional expertise built over 30 and even 40 years.
In recent years, we have worked mainly in the B2B (business to business) sector – supplying diamonds and gemstones to a number of Bulgarian jewelers, both established and new. We have built long-term partnerships, proven our prices and professionalism throughout the country – and even beyond. Through constant communication with jewelers from Bulgaria and the world, we continue to develop. B2B trade remains an important part of our business, but today a new era is dawning. It is time to address you – the end customer – directly and build a Bulgarian jewelry brand on a world-class level.
Раждането на диамантен бранд
MI Diamonds се роди от стремежа към съвършенство в едно изкуство, което съчетава прецизност, емоция и дълбока почит към естествената красота на скъпоценните камъни.
Създадохме бутиков бранд с амбицията да предложим световно ниво на качество и обслужване – нещо, което дълго време липсваше на българския пазар. Екипът ни започна своя път в света на шлифованите диаманти през 2010 година – във време, когато предлагането на бижута и диаманти от висок клас в България беше силно ограничено. Днес голяма част от специалистите ни имат над 12 години опит със скъпоценни камъни, а някои от нашите бижутери и оценители носят със себе си професионална експертиза, изграждана над 30 и дори 40 години.
През последните години работихме основно в сферата на B2B (бизнес към бизнес) – доставяйки диаманти и скъпоценни камъни на редица български бижутери, както утвърдени, така и новостартиращи. Изградихме дългосрочни партньорства, доказахме цените и професионализма си в цялата страна – и дори извън нея. Чрез постоянна комуникация с бижутери от България и света, ние продължаваме да се развиваме. B2B търговията остава важна част от нашата дейност, но днес настъпва нова ера. Време е да се обърнем директно към Вас – крайния клиент – и да изградим български бижутерски бранд на световно ниво.
Създадохме бутиков бранд с амбицията да предложим световно ниво на качество и обслужване – нещо, което дълго време липсваше на българския пазар. Екипът ни започна своя път в света на шлифованите диаманти през 2010 година – във време, когато предлагането на бижута и диаманти от висок клас в България беше силно ограничено. Днес голяма част от специалистите ни имат над 12 години опит със скъпоценни камъни, а някои от нашите бижутери и оценители носят със себе си професионална експертиза, изграждана над 30 и дори 40 години.
През последните години работихме основно в сферата на B2B (бизнес към бизнес) – доставяйки диаманти и скъпоценни камъни на редица български бижутери, както утвърдени, така и новостартиращи. Изградихме дългосрочни партньорства, доказахме цените и професионализма си в цялата страна – и дори извън нея. Чрез постоянна комуникация с бижутери от България и света, ние продължаваме да се развиваме. B2B търговията остава важна част от нашата дейност, но днес настъпва нова ера. Време е да се обърнем директно към Вас – крайния клиент – и да изградим български бижутерски бранд на световно ниво.
Mission and philosophy
MI Diamonds’ mission is not just to create jewelry, but to build a new attitude towards value, art and the customer in Bulgaria. By following global fashion trends and hundreds of conversations with customers, we have built an understanding of what the Bulgarian jewelry customer truly wants – and deserves. Thus, we have created not just a system of production and quality control, but a system of attitude, respect and understanding.
We believe that true luxury service does not begin with a sale, but with the question: “What is the person really looking for?” We do not strive to offer the most expensive. We strive to offer the right thing – what satisfies the need, the style, and the moment.
MI Diamonds sets clear goals:
– To raise the standard of jewelry art in Bulgaria.
– To make available rare diamonds and gemstones never before seen on the local market.
– Let's revive respect for the Bulgarian jewelry tradition – with a new interpretation, but the same attention to detail.
Our mission is to instill value not just in the product, but in the entire experience.
We believe that true luxury service does not begin with a sale, but with the question: “What is the person really looking for?” We do not strive to offer the most expensive. We strive to offer the right thing – what satisfies the need, the style, and the moment.
MI Diamonds sets clear goals:
– To raise the standard of jewelry art in Bulgaria.
– To make available rare diamonds and gemstones never before seen on the local market.
– Let's revive respect for the Bulgarian jewelry tradition – with a new interpretation, but the same attention to detail.
Our mission is to instill value not just in the product, but in the entire experience.
The team
Behind every piece of jewelry we create is a team of people with vision, experience and precision. At MI Diamonds, we believe that quality does not start with the stone, but with the person who chooses it. Our team brings together professionals with over 10, 20 and even 40 years of experience in the gemstone trade, jewelry art and diamond appraisal.
Among us are diamond experts, certified appraisers, goldsmiths with decades of experience, as well as young talents with a modern sense and a passion for design. This combination of experience and inspiration allows us to offer not just jewelry, but solutions - with attention to every detail and understanding of every personal story.
We don't just create products. We create value with a human face.
Among us are diamond experts, certified appraisers, goldsmiths with decades of experience, as well as young talents with a modern sense and a passion for design. This combination of experience and inspiration allows us to offer not just jewelry, but solutions - with attention to every detail and understanding of every personal story.
We don't just create products. We create value with a human face.
Консултация с нашите експерти
Запазете консултация или поискайте професионален съвет, за да направите своя избор с увереност. Ще бъдем до Вас на всяка стъпка – независимо дали търсите годежен пръстен, изискано бижу, диамант или друг скъпоценен камък.
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Форма за консултация
Консултацията започва с безплатен 10-минутен разговор с наш бижутер-консултант, който може да се проведе онлайн или по телефон.
Целта е да Ви запознаем с възможностите, които можем да предложим, и да разберем как най-добре можем да Ви бъдем полезни.
При интерес и необходимост, ще Ви предложим индивидуална среща с персонализирани предложения, представяне на конкретни бижута, както индивидуален и професионален подход.
About MI Diamonds – Luxury, expertise and personal attention
MI Diamonds is a boutique platform for luxury diamonds and precious jewelry, created with the mission of offering quality, transparency and an individual approach. We work only with natural stones, personally selected from certified suppliers in Europe. Each product in our collection is the result of expert selection and perfect control of details. Trust in experience, professionalism and uncompromising taste.
Who we are and what is behind every diamond we offer
Online jewelry with a focus on authenticity, ethics, and customer experience
See how we certify each piece of jewelry
What is the experience of the team behind MI Diamonds?
Our team includes specialists with over 10 years of experience in gemstone trading, certification and creating unique jewelry. We follow the latest trends, but believe in classics and value.
Do you only work online or do you also have a physical store?
Currently, MI Diamonds is a completely online platform, offering consultations and special meetings with clients upon interest. We aim to combine the convenience of the digital age with personal service.
